Our latest work with Urban Fox; a Clothes Store targeting Men, Women and Children have recently had a rebrand. They came to us asking for a new, fresh rebrand that stood out from the crowd. It needed to look unique and like no other brand out there! Urban Fox have outlets all round the UK and are looking to branch out into more of Europe over the next few years so creating a strong Brand Identity was key.
The logo needed to have a strong iconic feel to it, the two shades of orange are used throughout all of their products. There products include Logo Design, Business cards, Delivery slips, Clothes tags and many more products that the Outlet store would need. The Urban resemblance was created using the skyline / city feel behind the fox which uses the negative space to have the impact on the logo.